Posts Tagged ‘Tie-ins’
Communication Lessons from Barbie
As I am writing this, Greta Gerwig’s Barbie movie has grossed $775 million worldwide. Just think of all the townhouses, pink motor home and pink Corvettes that kind of money can buy! I’m sure you’ve noticed since the film’s launch all the tie-ins from Burger King Brazil’s “Barbie Burger” to the Progressive Insurance commercial set…
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