How to get your press release noticed

By Debbie Goetz | October 5, 2022

Business owners like positive media coverage.  One way to get positive media coverage is to send a press release.  Thanks to the Internet, it is very easy to email a press release to numerous reporters all at once.  However, a mass emailing of a press release isn’t the best way to reach out to reporters. …

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How to conduct a virtual news conference

By Debbie Goetz | May 5, 2022

The pandemic has greatly altered the ways we connect with others over the past two years, requiring PR professionals to be extra creative in the ways they communicate with members of the media. Traditional, in-person news conferences have not always been feasible, requiring PR pros to transition to providing reporters and media representatives with information…

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