Creating Newsworthy Content

Sharing newsworthy content is key to getting media attention for our clients. After 12 years in business, I think I know something about creating newsworthy content and getting the media to use it. It takes good relationships with reporters, creativity, determination and perseverance. Spotlight WIFM WIFM stands for What’s in it For Me?  The business…

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Don’t let the only press you get be negative

Don't let the only press you get be negative press

Recently the CEO of Goya Foods, Robert Unanue, praised President Trump for his leadership. Unanue’s words got him and the company into big trouble with the Hispanic community and there were calls for a boycott.  In case you didn’t know, Goya, founded by Don Prudencio Unanue and his wife Carolina in 1936, is the largest…

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