Posts Tagged ‘journalists’
How to get your press release noticed
Business owners like positive media coverage. One way to get positive media coverage is to send a press release. Thanks to the Internet, it is very easy to email a press release to numerous reporters all at once. However, a mass emailing of a press release isn’t the best way to reach out to reporters. …
Read MoreLong Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote it to get the news out about a railroad accident in New Jersey. The story goes that instead of waiting to see what the newspapers would say about the accident, Lee wrote about the accident…
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