Posts Tagged ‘communications’
Long Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote it to get the news out about a railroad accident in New Jersey. The story goes that instead of waiting to see what the newspapers would say about the accident, Lee wrote about the accident…
Read MoreHow to conduct a virtual news conference
The pandemic has greatly altered the ways we connect with others over the past two years, requiring PR professionals to be extra creative in the ways they communicate with members of the media. Traditional, in-person news conferences have not always been feasible, requiring PR pros to transition to providing reporters and media representatives with information…
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