Plan Your Crisis Communication The New Year gives us all the opportunity to reflect on what we have done and how we would like to change for the better. Most of us make New Year’s resolutions to improve ourselves in preparation for a new and exciting year. This year, let’s consider a resolution for our…

Join In On The Holiday Spirit The holiday season is the perfect time for small businesses to boost sales and engage their customers. A survey by LivePerson showed that 29% of shoppers start their holiday shopping before October and 63% of their shopping will be done online. With so many shoppers avoiding the holiday crowds in stores,…

Find Out What Truly Matters To Your Brand We live in a world that focuses on data and metrics. We like to know exactly what we’re paying for and how it’s benefiting us, which is why developing a good public relations measurement program is important. Measurement is more than simply counting likes, follows and impressions; it’s about finding…

Emails, press releases, pitches, and social media posts are great ways to engage your audience and followers. And it is important that your communication tactics work for you, not against you. A thorough understanding of word usage can set you apart from other communicators and help you create a successful message. Below are a few examples of words that…

Instantly Become Popular With Engaging Photos Among all of the rising social media platforms, Instagram has become one of the most popular tools for sharing daily pictures of vacations, walking the dog, going out with friends—or in our case, marketing ourselves and our products or services. Now, more than ever, the public is drawn more…

The digital world is taking over. We are constantly being bombarded by the newest and most effective methods of making ourselves known and PR professionals are developing a very clear understanding of the importance of blogs. Developing relationships isn’t necessarily focused around hand writing letters and offering to pay for a nice dinner these days.…

In order to make the most of a press releases in your firm’s or client’s marketing strategy, be sure to obey the 10 commandments of press release writing as shared by Mickie Kennedy… 1. Thou Shalt Have a Relevant Topic This one will get you kicked out of heaven in a hurry. Check the topic…

Buying a house is a major purchase for a lot of people. The reason why many people buy a home, despite being tied down to a mortgage for 20 odd years, is not just to have a place to call their own, but also because a house is believed to be an asset. Yet, the…

Sandra Diaz, president of Smith Publicity, wrote an article entitled “The Difference Between Book Publicity and Advertising.” Most of the article follows in italics: “When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand,…

would like to share with you some info from one of my PR colleagues at WomeninPR about the things that PR is NOT. Public Relations cannot be expected to be the cure-all for getting the word out about your business; other factors must be involved. PR can be instrumental in getting your business noticed, but…

If you are a business owner, your social mediaplatforms can be a tremendous tool for you to share your professional activities with your customers, colleagues and prospects. Be sure to maximize the benefits of the various social media platforms where you have a presence. For example, on LinkedIn, it isn’t enough to just have a personal profile. You also need…

I LOVE The Oscars. Every year I host an Academy Awards party at my house. The theme is different every year and my girlfriends look forward to this annual event all year long. One year the theme was “tacky couture,” where guests wore their most tacky bridesmaid or mother of the bride dresses and competed for…

Social media is so important to companies and the job market today and there are many lessons to be learned about the topic. PR Daily made a very timely connection about the New York Giants to lessons to be learned about social media. Here’s a synopsis of PR Daily’s article 10 Social Media Lessons from the New York…

If you do a Google search for yourself, what do you think the first results would be? Believe it or not, Facebook, Twitter, LinkedIn and any blogs you may write will be among the first few search results. LinkedIn is a great professional networking website and recruiting tool that has been around longer than Twitter…

A press release takes time and creativity to write, so why only send it to reporters? There are many other uses for the information you write about an event, business, organization or person. Read on and find out! 1. Post it to Social Media. Extract points from your press release and turn them into posts for use on Twitter,…