Hunkering down at home has had new meaning due to the Coronavirus. We are now doing the following at home: working exercising relaxing socializing at a distance watching tv Since people are spending more time at home, they are using that time to try new things, take care of things they hadn’t previously noticed that…

Be Vigilant Recently, Jim Donovan, a Philadelphia area TV journalist, shared on CBS-3 television that he had developed Lyme disease. He said it wasn’t the result of hiking in a state or national park; he was just doing some yard work at his suburban home.  Jim mentioned that whenever he did yard work in the…

Hi folks, this is Ilena Di Toro, Debbie’s faithful associate and I have this question for you: How do you usually spend your Sundays? Does it include attending religious services?  How about meeting friends for brunch?  Are you the exercising type and like to workout at the gym or get your exercise by running or…

Know Your Crisis Potential When a crisis happens, you shouldn’t be left wondering how to respond and communicate with your audience. The best crisis communication is well developed and accounts for your company’s crisis potential. Each business is unique. Its stakeholders, audiences and business type all play a part in how you communicate every day…

Make An Authentic Apology We all make mistakes. Businesses are run by humans and we all can make bad decisions, say the wrong things or let our emotions take control when they shouldn’t. But as countless companies, celebrities and public figures have shown us, an honest and authentic apology can turn a bad situation into a chance…

Challenge Yourself To Fix Your PR Mistakes In business, we are constantly challenged and at times, even fail to achieve our goals. But it is important to remember that each misstep gives us the chance to learn and prevent the same problem in the future. PR has continually challenged professionals and now, more than ever, many question…

What Is Great PR Writing? As readers, we know what great writing looks and sounds like. Whether we’re reading a novel, article or press release, we recognize that writing has the power to move us both emotionally and mentally. As PR professionals we have to translate information into a story that communicates necessary facts and leaves readers wanting to…

Look For The Facts And Communicate The Truth In today’s media environment, silence says more than you might think. In a crisis situation, many companies fail to communicate effectively, perhaps because they don’t have all the facts, they do not know how to communicate the truth, or because no matter what they say, a tragedy…