Social Media
How to Get More Followers: Tips & Tricks
It is important to make an effort to gain new followers on all of your social media platforms. Not only is it rewarding to know that people are interested in you or your organization, but it helps you build brand awareness for your business. So how can you gain more followers? Here are few tips…
Read MoreWhy You Should Use LinkedIn
LinkedIn is known as the “professionals” network. Many people don’t understand how to utilize it or how it could potentially help them in the business world. In addition to setting up a personal profile on LinkedIn, business owners should set up a business page for their company. Having a business page allows your business to come…
Read MoreA Tweet, a Like and a Thank You – so many ways to give thanks
Thanksgiving provides us with a day to concentrate on what we appreciate most in our lives. While we are all thankful for family and friends who support us and help us grow, our business and social network deserves just as much thanks. For many people, the friendships and connections they have made throughout their careers have…
Read More10 Ways to Use Instagram for Your Business
First off, What is Instagram? Instragram is a fast, fun, mobile way to share your life with your friends, family and people around the world through picture and video sharing. You can choose filters for them and share them on a variety of different social media platforms such as Facebook, Twitter, Flickr, Tumblr and more. Instagram is an…
Read MoreUsing Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world of social media. People are always online. Someone is online talking about your business right this minute whether, you like it or not. If your business isn’t using social media yet, you need to think…
Read MoreIs Pinterest right for your business?
New fun way to share images, videos and other objects pin board-style is a content sharing service called Pinterest. Pinterest allows users to create and manage a theme-based image collection such as events, interests, and hobbies. You can browse through boards and pin or re-pin them on your own board, search for what interests you and…
Read MoreThe interest in Pinterest
Pinterest is a fast growing social media site that possesses a variety of opportunities for businesses to increase their exposure. However, some companies will benefit from Pinterest’s format and resources more than others. According to Mark Hayes’s article “How Pinterest Drives Ecommerce Sales”, the daily number of Pinterest users has increased by 145% since January 2012. Pinterest is a…
Read MoreBe clear and concise – keys to a winning communication strategy
I recently read a column in the Philadelphia Business Journal written by my colleague Karen Friedman entitled, “Are You Hiding Your Holiday Candy in the Meat Aisle?” https://www.karenfriedman.com/philadelphia-business-journal/are-you-hidin…. In the column, Karen asks, “How easy do you make things for your own customers all year round? Do they struggle to understand how you can help…
Read MoreThings not to share on social media
The above picture has been circulating on Facebook regarding photo sharing and it is more than just funny. This photo shows how easy social media makes it to share information. Of course, just because you can easily share information, doesn’t make it worth sharing. This is also the subject of an article on Ragan’s PR Daily which makes some…
Read More