Building an Audience Through Engagement – Courtesy of LinkedIn

How to build audience engagement, courtesy of LinkedIn

I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more…   We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…

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The Importance of Public Relations for Nonprofit Organizations

Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to elevate their voice, mission and messaging in order to maximize their reach and impact. Here are several reasons why PR is crucial for nonprofits: Raising awareness Many nonprofits start out small and focus on specific…

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Are you an Expert?

You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage.  How do you do that? One way is to make yourself available as a source to reporters.  Reporters are always on the lookout…

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How to use social media for your business

Are you using social media for your business? If you’re not, you should be.  Businesses ranging from Fortune 500s to solo-entrepreneurs are utilizing social media to engage with customers and prospects.  It’s not enough to just promote your business through social media. Social media posts need to be informative, educational and helpful.  Occasional social media…

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Striking a Balance Between Wit and Professionalism

Humor is both personal and generational. What I may find amusing, my kids may find boring or irrelevant. While jokes can add levity to the workday and bring some fun to the family dinner table, what might be funny to your family or coworkers, might get “Huh?” from others. For example, someone commented on social…

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Publicity Stunts—Are They Truly Effective?

Hey, let’s do a publicity stunt!  We’ll get lots of press, the coverage will go viral on social media and we’ll get tons of business. Of course, the reality can be very different.  Case in point, in 1982 a radio station in Allentown, Pennsylvania, changed its format from country to nostalgia hits and the station…

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How is PR like cooking?

As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?”  Sometimes they were happy with my culinary creations and sometimes they weren’t.  Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…

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How should you use social media?

Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…

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Fact or Fiction on Facebook? It’s Hard to Tell

To whom much is given, much is expected. That is the dilemma that the internet has given to users, and specifically to those who use it for their main source of news. We have been supplied with great quantities of information from everything from cooking recipes, to political fact checking sites. However, with the access…

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5 Steps to Energize Your Public Relations Efforts

5 steps to energize your public relations efforts

Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…

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How To Respond To Customer Complaints On Social Media

how to respond to customer complaints on social media

Social Media Is A Powerful Communication Tool Social media is a powerful tool for instant communication with your customers. While promoting your business through social media can help you spread positive word of mouth, it also gives unhappy customers a platform to voice their dissatisfaction. No matter what industry, or what product or service you supply,…

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The Best Time To Post On Social Media

when is the best time to post on social media

Learn To Communicate Effectively With Your Target Audience Timing is a key factor in successful communication, especially on social media. Knowing when to communicate with your audience can mean the difference between great engagement and no engagement at all. Finding the best time to post on social media sites depends on many factors and will be…

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Achieve Your Social Media Goals

achieving social media goals through engaging conten

Create More Engaging Content The relationship between consumers and businesses has changed. Traditional marketing and PR tactics no long generate the results we’re looking for and consumers see right through the hard sell. As a result, we need to change the way we communicate to align with how our audience communicates. With the increased use of social media,…

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