Social Media
Building an Audience Through Engagement – Courtesy of LinkedIn
I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more… We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…
Read MoreGuest Post: The Difference Between Social Media Marketing & Social Media Management
Thank you to our friends at Elysium Marketing Group for allowing us to share their blog post. By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, there are more…
Read MoreThe Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to elevate their voice, mission and messaging in order to maximize their reach and impact. Here are several reasons why PR is crucial for nonprofits: Raising awareness Many nonprofits start out small and focus on specific…
Read MoreAre you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…
Read MoreHow to use social media for your business
Are you using social media for your business? If you’re not, you should be. Businesses ranging from Fortune 500s to solo-entrepreneurs are utilizing social media to engage with customers and prospects. It’s not enough to just promote your business through social media. Social media posts need to be informative, educational and helpful. Occasional social media…
Read MoreStriking a Balance Between Wit and Professionalism
Humor is both personal and generational. What I may find amusing, my kids may find boring or irrelevant. While jokes can add levity to the workday and bring some fun to the family dinner table, what might be funny to your family or coworkers, might get “Huh?” from others. For example, someone commented on social…
Read MorePublicity Stunts—Are They Truly Effective?
Hey, let’s do a publicity stunt! We’ll get lots of press, the coverage will go viral on social media and we’ll get tons of business. Of course, the reality can be very different. Case in point, in 1982 a radio station in Allentown, Pennsylvania, changed its format from country to nostalgia hits and the station…
Read MoreHow is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?” Sometimes they were happy with my culinary creations and sometimes they weren’t. Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…
Read MoreHow should you use social media?
Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…
Read MoreThe rise of ephemeral content and how it could benefit your business today
Contributed by guest blogger: Connor Cigrang While ephemeral is still a relatively new concept it has certainly made its mark in the digital world. Ephemeral content is simply digital media that is only viewable for a limited amount of time, typically 24 hours. The rise of Snapchat and Instagram Live has brought this form of…
Read MoreFact or Fiction on Facebook? It’s Hard to Tell
To whom much is given, much is expected. That is the dilemma that the internet has given to users, and specifically to those who use it for their main source of news. We have been supplied with great quantities of information from everything from cooking recipes, to political fact checking sites. However, with the access…
Read More5 Steps to Energize Your Public Relations Efforts
Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…
Read MoreHow To Respond To Customer Complaints On Social Media
Social Media Is A Powerful Communication Tool Social media is a powerful tool for instant communication with your customers. While promoting your business through social media can help you spread positive word of mouth, it also gives unhappy customers a platform to voice their dissatisfaction. No matter what industry, or what product or service you supply,…
Read MoreThe Best Time To Post On Social Media
Learn To Communicate Effectively With Your Target Audience Timing is a key factor in successful communication, especially on social media. Knowing when to communicate with your audience can mean the difference between great engagement and no engagement at all. Finding the best time to post on social media sites depends on many factors and will be…
Read MoreAchieve Your Social Media Goals
Create More Engaging Content The relationship between consumers and businesses has changed. Traditional marketing and PR tactics no long generate the results we’re looking for and consumers see right through the hard sell. As a result, we need to change the way we communicate to align with how our audience communicates. With the increased use of social media,…
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