PR Strategy
Public Relations and the Super Bowl: The Ultimate Branding Opportunity
I couldn’t be more excited that the Philadelphia Eagles are returning to the Super Bowl this year! The Super Bowl isn’t just the biggest night in football—it’s also the biggest stage for public relations and marketing professionals. With over 100 million viewers tuning in each year, the event provides an unparalleled opportunity for brands, athletes,…
Read MoreThe Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to elevate their voice, mission and messaging in order to maximize their reach and impact. Here are several reasons why PR is crucial for nonprofits: Raising awareness Many nonprofits start out small and focus on specific…
Read MoreDon’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least some of the time and 58 percent of Americans prefer to get their news from digital sources, such as apps and websites. What does that mean for you if you want to reach out to…
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