Press Release
How is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?” Sometimes they were happy with my culinary creations and sometimes they weren’t. Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…
Read MoreLong Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote it to get the news out about a railroad accident in New Jersey. The story goes that instead of waiting to see what the newspapers would say about the accident, Lee wrote about the accident…
Read MoreCommon Press Release Mistakes
Press Releases Are A Valuable Tool Not many people enjoy flipping through monotonous headings or reading endless banter about what the next BEST thing is. The least we can do is try to perfect the art of the press release. Press release mistakes are made regardless of experience! Whether you are new to public relations or are…
Read MoreBest Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads and social media. Even though there are many new types of outlets for sharing information, a vast majority of companies are still issuing press releases. Why? Mostly because press releases are a real-time, effective way to…
Read MoreHow To Breathe New Life Into Your Old Press Release
Many companies send out the same uninspiring press release every year. Some companies must send out earnings reports or year-end summaries on a regular schedule, which makes their press releases very similar and uninteresting. Although sending out the same release each year is perfectly functional and sensible, it is not interesting. When you send out the same…
Read MoreDo’s and Don’ts For Writing Today’s Press Releases
Technological innovations are great. Email makes it possible to send items, like press releases, quickly and at a low cost. The internet makes its possible for information, like news about your organization, to spread quickly and at a low cost. Of course, the flipside of all these innovations are the new challenges they bring that have…
Read MoreThese Things Take Time
Remember waiting for a special meal, like the Thanksgiving turkey, to finish cooking? If you were impatient or hungry or both, you might have asked, “Is it done, yet?” to which your mother replied, “No, these things take time.” Public relations is like cooking a Thanksgiving turkey. You can’t just email a few reporters your press releaseand upload…
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