PR
PR Measurement
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The problem with measuring PR with AVEs is that it provides an inaccurate value for PR. There isn’t one specific replacement for AVEs. There are different metrics and measurements that each PR campaign may require depending…
Read MoreUsing Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world of social media. People are always online. Someone is online talking about your business right this minute whether, you like it or not. If your business isn’t using social media yet, you need to think…
Read MoreUnder the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business reputation and affect relationships between your company and your clientele. When assessing options for dealing with negative press, there are three approaches to consider. While there is no set formula for managing bad press, a company that…
Read MoreThe role of philanthropy in public relations – Are you a good neighbor?
Philanthropy is an important part of a PR plan that is often overlooked, but can be very beneficial to your business. Many business owners think they don’t have the time or resources to give back to their communities or underestimate the simple and heartwarming power of philanthropy for their businesses. Announcements and media releases will only…
Read More