Media Relations
The story I pitched is not the story that ran (Part 3)
Navigating the Unpredictable To navigate the unpredictable world of media relations, PR professionals need to have a proactive mindset: Build Strong Relationships: Cultivate genuine relationships with journalists and editors. Understanding their needs and constraints can help you anticipate changes and adapt accordingly. Stay Informed: Keep an eye on the news landscape. Being aware of trending…
Read MoreThe story I pitched is not the story that ran (Part 2)
When a Story Gets Changed Last month I pitched one of my amazing clients as an expert in the field of pest control. There were trending news stories about West Nile Virus, Lyme Disease, Dengue and other insect/pest-borne illnesses showing up in Pennsylvania. We were contacted in response to our pitch by a local TV…
Read MoreThe story I pitched is not the story that ran (Part 1)
In the world of public relations (PR) and media relations, planning is everything. PR professionals meticulously craft strategies, anticipate challenges, and prepare for a range of scenarios to ensure that their clients’ messages are communicated effectively. However, despite careful planning, things often don’t turn out as expected. This unpredictability is a defining characteristic of the…
Read MoreThere Are No Politics In PR – Birthday Edition
Back in August of 2016, I was asked by my colleague Debra Andrews, Owner of Marketri and the fractional CMO at the time for a local mechanical contracting firm, to handle media relations for a presidential campaign rally at the firm’s headquarters three days later – on my birthday, no less – and I jumped…
Read MoreFinesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the attention of reporters and editors. Between the demands of the news business, fewer reporters in the newsrooms, and other factors, it can be daunting to get your clients’ news and pitches noticed. Still, it isn’t…
Read MoreTips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, of that only a small number get read and of that, an even smaller number become news stories. So, how can you get them to read your emails? To…
Read MoreTo pitch, or not to pitch
Imagine this. You work for an organization that plans to open a new location or introduce a new product. In addition to the work that was done for the new initiative, you and others have prepared all the necessary publicity materials and you have a list of reporters ready to contact. A few days before…
Read MoreHow to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreImprove Your Media Relations Skills
Inform The Public With Media Relations In order for your public relations plan to succeed, you need to have a strong relationship with the media. Media relations involves building relationships with media and then working together to inform the public of company news through consistent and credible media coverage. Developing a strong understanding of the…
Read MoreBest Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads and social media. Even though there are many new types of outlets for sharing information, a vast majority of companies are still issuing press releases. Why? Mostly because press releases are a real-time, effective way to…
Read MoreTwo media relations strategies every PR pro should employ
Publicity is a goal media relations professionals strive for. Whether the publicity is for yourself, your company or a client, more publicity means more people know about you or your company and are likely to buy your product or service. But how do you reach this goal? You must understand the 2013 media landscape and how it…
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