Journalists
The story I pitched is not the story that ran (Part 3)
Navigating the Unpredictable To navigate the unpredictable world of media relations, PR professionals need to have a proactive mindset: Build Strong Relationships: Cultivate genuine relationships with journalists and editors. Understanding their needs and constraints can help you anticipate changes and adapt accordingly. Stay Informed: Keep an eye on the news landscape. Being aware of trending…
Read MoreThe story I pitched is not the story that ran (Part 2)
When a Story Gets Changed Last month I pitched one of my amazing clients as an expert in the field of pest control. There were trending news stories about West Nile Virus, Lyme Disease, Dengue and other insect/pest-borne illnesses showing up in Pennsylvania. We were contacted in response to our pitch by a local TV…
Read MoreThe story I pitched is not the story that ran (Part 1)
In the world of public relations (PR) and media relations, planning is everything. PR professionals meticulously craft strategies, anticipate challenges, and prepare for a range of scenarios to ensure that their clients’ messages are communicated effectively. However, despite careful planning, things often don’t turn out as expected. This unpredictability is a defining characteristic of the…
Read MoreHow to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
Read MoreIf you are going to help a reporter, remember to be helpful!
In my daily PR Breakfast Club email, Linzy Roussel Cotaya shared some great insights into working withHARO (Help a Reporter Out). I would like to share Linzy’s article with you. **** Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored…
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