Building an Audience Through Engagement – Courtesy of LinkedIn

How to build audience engagement, courtesy of LinkedIn

I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more…   We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…

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How to use social media for your business

Are you using social media for your business? If you’re not, you should be.  Businesses ranging from Fortune 500s to solo-entrepreneurs are utilizing social media to engage with customers and prospects.  It’s not enough to just promote your business through social media. Social media posts need to be informative, educational and helpful.  Occasional social media…

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How is PR like cooking?

As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?”  Sometimes they were happy with my culinary creations and sometimes they weren’t.  Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…

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It’s Time for a Read a Romance Novel Month Promotion

Did you know that August is National Water Quality Month and Read a Romance Novel Month? You may be wondering, “What does that have to do with my business?” The answer is, more than you realize.  Awareness weeks and months can be leveraged to promote your business.  While almost all companies do promotions for holidays…

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Creating Newsworthy Content

Sharing newsworthy content is key to getting media attention for our clients. After 12 years in business, I think I know something about creating newsworthy content and getting the media to use it. It takes good relationships with reporters, creativity, determination and perseverance. Spotlight WIFM WIFM stands for What’s in it For Me?  The business…

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How to write evergreen content

evergreen content

Thank you to Juan Perez from http://www.broadbandsearch.net for sharing this guest post on how to curate good content for your blog and other marketing efforts. High-quality content and content marketing constitute key aspects of a great SEO strategy. Ideally, the pieces you write on your blog will last over time and continue to provide value…

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Take Time To Smell The Roses

My associate once worked in the development department of a healthcare system and her department was next door to the finance department.  One day someone in the finance department commented to her and her boss, “I don’t know how you two do it, writing all that stuff and planning all those events.”  “Well,” her boss…

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Increase Your Reach With Diverse Content

increase your reach with diverse content

What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…

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