Best Practices
Common Press Release Mistakes
Press Releases Are A Valuable Tool Not many people enjoy flipping through monotonous headings or reading endless banter about what the next BEST thing is. The least we can do is try to perfect the art of the press release. Press release mistakes are made regardless of experience! Whether you are new to public relations or are…
Read MoreHow To Manage Your PR Strategy
Beat The Heat To Stay On Time! In the world of PR, there are endless pressures that end up piling and creating loads of stress if not handled correctly. Time management is one of the major keys to beating the heat or to staying on top of important work. Communications is a field with ambiguous…
Read MoreMake Your Communications Strategy Unique
Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma. And while I sat in the audience and listened to their beautiful performances of music by…
Read MoreWhat To Do After A Crisis Occurs
Your Post-Crisis Communications Plan You’ve made it through a crisis and successfully implemented your crisis communications plan, but now how do you move forward? In public relations, we see a great deal of information about preparing for crises, but how you react and move forward after a crisis is just as important. Post-crisis communications allow…
Read MoreBe Prepared Before A Crisis Occurs
A Crisis Can Occur At Any Time We are all at risk! No matter what industry you’re in or how careful you are, you are not immune to everyday threats that could cause a problem. While you cannot always prevent a crisis from occurring, you can be prepared for potential crises. Successful crisis management depends…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
Read MoreHow To Improve Client Relations
Show Your Clients You Appreciate Them With Valentine’s Day right around the corner, many business owners are thinking of ways to improve client relations through a heartfelt thank you. Today, your clients are able to browse and shop for the perfect products and services, and they can share their opinions instantly over social media. The…
Read MoreImprove Your Media Relations Skills
Inform The Public With Media Relations In order for your public relations plan to succeed, you need to have a strong relationship with the media. Media relations involves building relationships with media and then working together to inform the public of company news through consistent and credible media coverage. Developing a strong understanding of the…
Read MoreHow To Be More Productive In The Morning
A Morning Routine To Get You Moving If you’re not a natural morning person, waking up can be the hardest part of your day. This is especially true for business owners and entrepreneurs who frequently put in long hours and work late. While we might not all be natural morning people, developing a good morning…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreHow To Respond To Customer Complaints On Social Media
Social Media Is A Powerful Communication Tool Social media is a powerful tool for instant communication with your customers. While promoting your business through social media can help you spread positive word of mouth, it also gives unhappy customers a platform to voice their dissatisfaction. No matter what industry, or what product or service you supply,…
Read MoreThe Best Time To Post On Social Media
Learn To Communicate Effectively With Your Target Audience Timing is a key factor in successful communication, especially on social media. Knowing when to communicate with your audience can mean the difference between great engagement and no engagement at all. Finding the best time to post on social media sites depends on many factors and will be…
Read MoreImprove Communication For Better Business
Plan A Communication Strategy For Your Client When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open communication with your clients, you are able to better understand their needs, which…
Read MoreAchieve Your Social Media Goals
Create More Engaging Content The relationship between consumers and businesses has changed. Traditional marketing and PR tactics no long generate the results we’re looking for and consumers see right through the hard sell. As a result, we need to change the way we communicate to align with how our audience communicates. With the increased use of social media,…
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