Best Practices
8 Ways to Engage with LinkedIn Messaging by Kate Webb
I am continuing with my LinkedIn theme with a great guest post by Kate Webb of KW Consulting who shares some tips on engaging with your LinkedIn connections using LinkedIn Messaging. Read on and engage!! If you’re like most people, you probably think of LinkedIn as a place to connect with colleagues, share articles,…
Read MoreBuilding an Audience Through Engagement – Courtesy of LinkedIn
I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more… We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…
Read MoreBe sure to network purposefully
Attending networking events is like taking vitamins, it’s essential, but often neglected. The reasons many people give for not going to networking events include: Not gaining sales/new clients Repeating your elevator speech constantly, with no measurable result Collecting business cards from people who may not become clients. There are ways to approach networking events that…
Read MoreGuest Post: Using your cell phone to shoot video for your PR clients
This week I am sharing a blog post courtesy of my PR colleague Jody Fisher, who graciously hosted me on his podcast this month. Read on and enjoy! Video killed the radio star in 1979, and since then, it’s become indispensable in the PR landscape. Gone are the days of the differences between a print…
Read MoreThe story I pitched is not the story that ran (Part 3)
Navigating the Unpredictable To navigate the unpredictable world of media relations, PR professionals need to have a proactive mindset: Build Strong Relationships: Cultivate genuine relationships with journalists and editors. Understanding their needs and constraints can help you anticipate changes and adapt accordingly. Stay Informed: Keep an eye on the news landscape. Being aware of trending…
Read MoreThe story I pitched is not the story that ran (Part 2)
When a Story Gets Changed Last month I pitched one of my amazing clients as an expert in the field of pest control. There were trending news stories about West Nile Virus, Lyme Disease, Dengue and other insect/pest-borne illnesses showing up in Pennsylvania. We were contacted in response to our pitch by a local TV…
Read MoreFinesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the attention of reporters and editors. Between the demands of the news business, fewer reporters in the newsrooms, and other factors, it can be daunting to get your clients’ news and pitches noticed. Still, it isn’t…
Read MoreThe Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to elevate their voice, mission and messaging in order to maximize their reach and impact. Here are several reasons why PR is crucial for nonprofits: Raising awareness Many nonprofits start out small and focus on specific…
Read MoreTips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, of that only a small number get read and of that, an even smaller number become news stories. So, how can you get them to read your emails? To…
Read MoreTo pitch, or not to pitch
Imagine this. You work for an organization that plans to open a new location or introduce a new product. In addition to the work that was done for the new initiative, you and others have prepared all the necessary publicity materials and you have a list of reporters ready to contact. A few days before…
Read MoreDon’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least some of the time and 58 percent of Americans prefer to get their news from digital sources, such as apps and websites. What does that mean for you if you want to reach out to…
Read MoreAre you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…
Read MoreHow to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow to use social media for your business
Are you using social media for your business? If you’re not, you should be. Businesses ranging from Fortune 500s to solo-entrepreneurs are utilizing social media to engage with customers and prospects. It’s not enough to just promote your business through social media. Social media posts need to be informative, educational and helpful. Occasional social media…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
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