Advertising
Publicity Stunts—Are They Truly Effective?
Hey, let’s do a publicity stunt! We’ll get lots of press, the coverage will go viral on social media and we’ll get tons of business. Of course, the reality can be very different. Case in point, in 1982 a radio station in Allentown, Pennsylvania, changed its format from country to nostalgia hits and the station…
Read MoreThe Difference Between PR And Advertising
What In The World Is Public Relations? Tell people that you work in public relations and you probably get these responses: Public relations… you must go to a lot of glamorous parties. Do you know anyone famous? You do a lot of spin for your company, don’t you? What ad campaigns are you working on?…
Read MoreHow to get customers to pay attention to your advertising message
With the ever quickening pace of our world and the shortening attention spans of consumers, marketing and advertising messages must be adapted for today’s fast paced market. Audiences do not generally focus their attention on individual ads, because they see numerous ads in one day. With this in mind, word choice within advertisements must quickly…
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