Creating Newsworthy Content
Sharing newsworthy content is key to getting media attention for our clients. After 12 years in business, I think I…
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Stick to accepted and ethical practices
In public relations you can’t stray from accepted and ethical practices. If you do, you will lose the respect of…
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Long Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote…
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All I Needed to Know, I Learned from Watching Television
My associate Ilena watched a lot of television as a child. It was a steady diet of cartoons and re-runs…
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Dealing with Misinformation Online
Almost everyone is familiar with Goodwill. Founded in Boston in 1902 by Methodist minister, Edgar Helms, he collected used household…
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How to conduct a virtual news conference
The pandemic has greatly altered the ways we connect with others over the past two years, requiring PR professionals to…
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LinkedIn Best Practices
LinkedIn allows you to expand your network and share business information. While it is a social media network like Facebook,…
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Just say “No.”
Ilena, my PR Associate, recently shared a story with me about a difficult client experience when she worked with an…
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Do you need to think inside or outside the box?
A phrase that is used a lot in business is “Think outside the box.” The phrase is usually meant to…
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