Tips for pitching the media

When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. ...
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To pitch, or not to pitch

Imagine this.  You work for an organization that plans to open a new location or introduce a new product.  In...
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Don’t overlook podcasts in your PR strategy

According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least...
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Are you an Expert?

You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over...
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How to build trust with members of the media

Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it...
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How to use social media for your business

Are you using social media for your business? If you’re not, you should be.  Businesses ranging from Fortune 500s to...
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