How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it…
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How to use social media for your business
Are you using social media for your business? If you’re not, you should be. Businesses ranging from Fortune 500s to…
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How can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. …
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Striking a Balance Between Wit and Professionalism
Humor is both personal and generational. What I may find amusing, my kids may find boring or irrelevant. While jokes…
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How and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local…
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Publicity Stunts—Are They Truly Effective?
Hey, let’s do a publicity stunt! We’ll get lots of press, the coverage will go viral on social media and…
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Got confidence?
Have you ever done the following? One reason why someone would do one or both of these things is due…
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How is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home,…
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AI Isn’t Taking Over
With all the news coverage of Artificial Intelligence and ChatGPT, one would think that the predictions from numerous science fiction…
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