Tips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. ...
To pitch, or not to pitch
Imagine this. You work for an organization that plans to open a new location or introduce a new product. In...
Don’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least...
How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it...