The Difference Between Publicity and Advertising

Sandra Diaz, president of Smith Publicity, wrote an article entitled "The Difference Between Book Publicity and Advertising." Most of the article...
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Things PR is NOT

would like to share with you some info from one of my PR colleagues at WomeninPR about the things that...
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The Importance of a Company Page on LinkedIn

If you are a business owner, your social mediaplatforms can be a tremendous tool for you to share your professional activities with your...
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The Academy Awards and PR

I LOVE The Oscars. Every year I host an Academy Awards party at my house. The theme is different every year...
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Social Media Lessons From the NY Giants

Social media is so important to companies and the job market today and there are many lessons to be learned...
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Tips for optimizing your LinkedIn profile

If you do a Google search for yourself, what do you think the first results would be? Believe it or...
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