Is Pinterest right for your business?

New fun way to share images, videos and other objects pin board-style is a content sharing service called Pinterest. Pinterest allows...
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How To Breathe New Life Into Your Old Press Release

Many companies send out the same uninspiring press release every year. Some companies must send out earnings reports or year-end summaries on...
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The rising power of images in Public Relations

After the news of President Barack Obama’s re-election broke, his team tweeted an image of him hugging his wife with...
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The role of philanthropy in public relations – Are you a good neighbor?

Philanthropy is an important part of a PR plan that is often overlooked, but can be very beneficial to your business....
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How to get customers to pay attention to your advertising message

With the ever quickening pace of our world and the shortening attention spans of consumers, marketing and advertising messages must...
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Two media relations strategies every PR pro should employ

Publicity is a goal media relations professionals strive for. Whether the publicity is for yourself, your company or a client, more publicity...
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