The story I pitched is not the story that ran (Part 1)
In the world of public relations (PR) and media relations, planning is everything. PR professionals meticulously craft strategies, anticipate challenges,...
There Are No Politics In PR – Birthday Edition
Back in August of 2016, I was asked by my colleague Debra Andrews, Owner of Marketri and the fractional CMO...
Finesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the...
Tips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. ...