The story I pitched is not the story that ran (Part 1)

In the world of public relations (PR) and media relations, planning is everything. PR professionals meticulously craft strategies, anticipate challenges,...
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There Are No Politics In PR – Birthday Edition

Back in August of 2016, I was asked by my colleague Debra Andrews, Owner of Marketri and the fractional CMO...
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Finesse It Like Bridgerton

Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the...
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The Importance of Public Relations for Nonprofit Organizations

Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to...
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Tips for pitching the media

When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. ...
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