The story I pitched is not the story that ran (Part 1)
In the world of public relations (PR) and media relations, planning is everything. PR professionals meticulously craft strategies, anticipate challenges,…
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Guest Post: The Difference Between Social Media Marketing & Social Media Management
Thank you to our friends at Elysium Marketing Group for allowing us to share their blog post. By using social…
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There Are No Politics In PR – Birthday Edition
Back in August of 2016, I was asked by my colleague Debra Andrews, Owner of Marketri and the fractional CMO…
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Finesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the…
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The Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to…
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Tips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. …
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To pitch, or not to pitch
Imagine this. You work for an organization that plans to open a new location or introduce a new product. In…
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Don’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least…
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Are you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over…
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