PR Measurement
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The...
Play by the Rules When Writing a Press Release
There’s more to writing a press release than following a format. AP or Associated Press style isn’t just for the media but...
Using Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world...
Under the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business...
Networking Effectively is Like a Round of Golf
Learning skills for effective networking is like a round ofgolf. You need time, patience, and persistence, but in the long run it...
Developing Your News Sense.
As a PR professional you must transform yourself into a researcher, investigative journalist, editor and fact checker. By developing these skills you...