It’s not only the Boy Scouts who need to be prepared…
Crises in the workplace happen. We read about them everyday – violence, product recalls, employee misconduct, and strikes are some…
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Swifter, higher, more media coverage!
The 2012 Olympics were certainly packed with thrills and chills! American swimmer Michael Phelps won his 18th gold medal, becoming the most…
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Three ways you can improve your writing
My assistant used to work as a secretary in two Philadelphia area hospitals and she said that the infection control…
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PR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate.…
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When it pays to zig, instead of zag
Buying a house is a major purchase for a lot of people. The reason why many people buy a home,…
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Pitching the media (and I don’t mean baseball)
An article in Ragan’s PR Daily discusses when to contact reporters with story ideas. The article quoted television and newspaper reporters who…
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Jargon isn’t conducive to news coverage; you won’t get press with big words
I read something on Ragan’s PR Daily about the 10 signs of a horrendous press release. If you are interested,…
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What makes you so special?
My assistant told me that she helped her 7-year-old nephew with a writing assignment over the weekend. The assignment involved…
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What Does it Take to Make Your Event a Success?
If you work in PR, sooner or later, (most likely sooner than you would like) you will have to put together…
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