Be clear and concise – keys to a winning communication strategy
I recently read a column in the Philadelphia Business Journal written by my colleague Karen Friedman entitled, “Are You Hiding…
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Be where your target market is
One of the four P’s of Marketing is Place. Place generally refers to where you will sell your products or services. But…
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Things not to share on social media
The above picture has been circulating on Facebook regarding photo sharing and it is more than just funny. This photo…
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Getting the most out of LinkedIn
LinkedIn is a powerful business networking tool. Like anything else in life, you get out of it what you put into it.…
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The wrong political comments can equal a PR mess
With the Presidential election only days away, politicsis on everybody’s mind and invariably it can work its way into an organization’s public…
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Do’s and Don’ts For Writing Today’s Press Releases
Technological innovations are great. Email makes it possible to send items, like press releases, quickly and at a low cost. The…
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How can I be viewed as an expert?
Have you ever read an article in the newspaper or seen a news piece on television that featured someone in…
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Extra! Extra! Read all about it…
A recent article in The Atlantic dealt with newspaperheadlines. The writer made the point that most newspaper headlines were dull and didn’t…
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Skills PR professionals should have
It’s no secret that PR professionals must have good writing skills, persistence, tenacity and a Smartphone full of good media…
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