Best Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads…
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Enhancing Your Value
As a PR professional, part of your job involves providing the media with information about people and topics that are relevant to…
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PR Measurement
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The…
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Play by the Rules When Writing a Press Release
There’s more to writing a press release than following a format. AP or Associated Press style isn’t just for the media but…
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Using Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world…
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Under the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business…
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Networking Effectively is Like a Round of Golf
Learning skills for effective networking is like a round ofgolf. You need time, patience, and persistence, but in the long run it…
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Developing Your News Sense.
As a PR professional you must transform yourself into a researcher, investigative journalist, editor and fact checker. By developing these skills you…
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Is Pinterest right for your business?
New fun way to share images, videos and other objects pin board-style is a content sharing service called Pinterest. Pinterest allows…
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